Were we ahead of our time<\/p>\n
With the birth of in 1955 came the phenomenon that we know as the TV advertisement which for many they have always been a part of the Television viewing experience but advertising as we know it is about to change forever if the content of a recent BBC News article \u201cNew technology can turn TV shows into sophisticated adverts<\/a>\u201d<\/strong> ever come to fruition.<\/p>\n Love them or hate them they may soon be just a thing of the past \u2013 we all openly say we do not like them but secretly at GFD HQ we reckon if every television viewer is like ourselves we all have a secret favourite advert.<\/p>\n Current market research suggests that where possible we prefer to record programmes and when we watch them we simply fast forward over the adds \u2013 thereby leaving an awful lot of would be advertisers taking the time and money to create their own little artistic gems that May only rarely be viewed.<\/p>\n The alternative suggested by the above article is that adverts become mini epics or series with only one advert filling a typical four or five minute slot – some of which have already hit our screens \u2013 this all sounds very expensive to us here at GFD HQ so the suggested alternative of \u201cproduct placement\u201d as demonstrated in the video included in the above attachment sounds a far more realistic alternative \u2013 it is impossible to watch this video and fail to be impressed with the subtle introduction of products into otherwise normal shots, here at GFD HQ we particularly like the BMW placement x2 in the Police chase sequence.<\/p>\n Watching this video stirred the GFD collective memory \u2013 we had done our own somewhat simpler version of this some time ago \u2013 so we trawled through our old blogs and articles and look what we found \u2013 from a blog back a year past October \u2013<\/p>\n